Whether you have just started your business or have been in operations for a while, you probably understand the need to market your services and products. There are numerous strategies you can use to promote your business. However, few cause more of a stir than using an interesting branded t-shirt.
These days, it is very common to see people on the street wearing a cool T-shirt to promote a certain idea or business. Custom print tees have become increasingly popular because they are a great marketing tool for any small or large company alike. They give you a chance to interact with your customers. They are also an effective incentive to encourage your customers to take a certain action – whether that’s to make a purchase, take a survey, or write a review.
The great news is that it’s quite easy to incorporate awesome shoes and amazing T-shirts into your marketing plan. Here are 5 tips that will help you do just that:
- Engage your Customers
Every time a customer spends a predetermined amount of money on your products or services, give them a high-quality branded T-shirt. You can make this more interesting by adding levels, with each purchase, featuring a different style copy, layout, and design.
Not only will this approach make your tees fun and wearable, it will also show your customers just how much you appreciate their business. Take it a step further and encourage people to share photos of themselves in your custom T-shirts on social media. This is a great way to promote your business while building customer loyalty at the same time.
- Use a Catchphrase
Using a simple logo and a witty catchphrase will help draw people’s attention to your custom tees. By choosing a punchline that will stay on their minds, people will start associating your business with whatever you want them to.
After all, custom T-shirts can net you some free promo every time customers wear your design. But to do this effectively, your catchphrase must really stand out.
- Feature New Designers
Give emerging designers a chance to create their own custom T-shirt for your business. By doing this, you will get twice as many new customers. Not only will the unique designs promote your own brand, they will also draw the designer’s own fan base to your store. This is a great way to pick up new, loyal customers.
You can also build upon this concept by opening it up to your existing customers. Create a competition to find the best design. Then, feature the winner on your site or store. You can also feature such designs on a limited edition of tees. This move will drive customers to participate, buy the new tees, and share them on their own social platforms.
- Make your T-shirts a Collectible
Do you have too many T-shirt ideas and can’t choose just one? Then make them all! You can use this approach to reward new or loyal customers by offering each tee as part of a collectable series. This will encourage buyers to keep coming back to your store or site and complete the set.
- Build Company Culture
Custom tees should not be limited to just your customers! You can encourage your own employees or teams to wear personalized t-shirts to tap into that in-house brand advocacy. The trick here is to find something that your company can be proud of and share it through a branded t-shirt.